Imbue Distillery Cut the Tux Brandy

Crafting a bold identity for Cut the Tux Brandy

Challenging outdated and traditional ideas of brandy being sipped by men dressed in their finest tuxedos, Imbue Distillery engaged us to craft a bold statement label featuring an illustration of an individual dressed in a tuxedo bursting with lush ripe grapes as the face of the individual. We worked closely with established printing business Peacock Bros. to elevate the label with premium embellishments featuring state-of-the-art digital variable copper foiling. That’s right each bottle is individually numbered in copper foil, an enhancement which allows every bottle of Cut the Tux Brandy to be unique.

Deliverables

Packaging
Illustration
Copywriting

industry

Beverage

What our client has to say

The Cut the Tux Pinot Brandy was the first dark spirit we’d released and we wanted to make an impact. Of the different briefs Nick put forward, we went for this one as it was so edgy, different and unique to anything we’d seen on the market. The concept behind the name that Heng design developed focuses on redefining brandy drinkers, our customers really relate to the narrative Nick has created and we couldn’t be happier!

Mel, Mick, Nikki & Luke | Founders