About Us

Who we are

We are Heng Design, an experienced global branding and packaging design studio crafting unique, distinctive, and memorable designs. Our passion is delivering professional, creative solutions that allow for a deeper connection between clients and their customers.

Designing successful brands require a fresh, holistic approach. Communicating the brand personality at every available touchpoint requires a sound understanding of our client’s vision, goals and where they need to position themselves within the marketplace. Having dedicated over two decades to refining our expertise, we are well-equipped to deliver on our commitment.

Capabilities

Heng Design is driven by the creation of branding and packaging experiences which are informed by data and insights. To deliver distinctive brands for clients of all sizes, industries, and aspirations we collaborate with expert marketing strategists whom assist us in building brands that captivate and convert.

brand strategy

Insight Gathering

Brand Positioning

Brand Architecture

Brand Style Guide

Tone of Voice

Messaging Strategy

Brand Story

Naming

brand development

Brand Identity

Packaging

Illustration

Copywriting

Motion Graphics

Photography & Video

Website Design

Website Development

Every project is different, but our process remains the same.

From brand development to packaging design and even website design, we’ve found the following approach leads to the most consistently inspiring solutions.

1

Understand.

Understand.

We begin with a shared understanding of the project, goals, and constraints.

2

Explore.

Explore.

We research the competitive landscape to uncover fresh insights and opportunities.

3

Create.

Create.

We transform inspiration into ideation presenting the most exciting conceptual ideas.

4

Optimise.

Optimise.

We focus and refine the best concept, taking it through to finalisation.

5

Deliver.

Deliver.

We produce, develop, and implement that concept across the right brand touchpoints.

Why Heng Design

With a strategic eye on establishing where you want to be positioned and a creative thought process in helping you achieve your vision, we can help define your story and bring your brand to life through distinctive and memorable solutions that will help your brand connect and convert.